Sanco

The Challenge

Overcoming Low Visibility and Intense Competition in the UAE Cleaning and Waste Management Sector

‍Sanco Services faced several SEO challenges that hindered its ability to effectively capture and convert leads from organic search traffic in the UAE market:

Outdated Technical SEO: The website had several technical SEO issues, including slow loading speeds, broken links, and mobile optimization problems, which were affecting both user experience and search engine rankings.

Low Online Visibility for Key Services: Despite offering a wide range of high-quality cleaning and waste management services, Sanco was not ranking highly for critical, location-specific keywords such as “grease trap cleaning Dubai” or “sewage tank cleaning UAE”. This low visibility meant that potential customers were not finding Sanco’s website in search engine results when looking for these services.

Highly Competitive Market: The cleaning and waste management industry in the UAE is highly competitive, with many established players in the market. Sanco needed a way to differentiate itself online and gain visibility in search results that could lead to higher-quality leads.

Lack of Local SEO Optimization: While Sanco’s services were focused primarily in Dubai and the broader UAE, the company’s website was not fully optimized for local search terms, making it harder to rank for location-specific keywords such as “grease trap supplier Dubai” or “sewage tank cleaning Dubai.”

Underperformance in Lead Generation: Despite having a functional website, Sanco’s lead generation from organic search traffic was not meeting expectations. This indicated that there was a disconnect between the website’s content and the keywords that potential clients were searching for.

The Solution

Implementing a Comprehensive SEO Strategy to Boost Local Rankings and Drive Targeted Traffic

Digital Ashique formulated a comprehensive SEO strategy that addressed each of the challenges Sanco faced. The approach focused on optimizing for local SEO, improving keyword rankings for high-traffic search terms, and enhancing the user experience on Sanco’s website.

1. Comprehensive Keyword Research and Optimization

The first step was conducting in-depth keyword research to identify the most relevant and high-traffic keywords in the cleaning and waste management sector for the UAE market. The focus was on long-tail, location-specific keywords that would drive targeted traffic to Sanco’s site. Some of the keywords identified and optimized included:

• Grease Trap Sales
• DM Approved Grease Trap Supplier
• Bacteria Liquid Supply for Grease Traps
• Drain Line Block Removal
• Sewage Tank Cleaning
• Grease Trap Supply & Installation Dubai
• Waste Water Tank Cleaning
• Drain Line Jetting
• Grease Trap Cleaning Dubai
• Kitchen Exhaust System Cleaning

These keywords were integrated into key areas of the website, including meta tags, service pages, blog posts, and landing pages.

2. On-Page SEO Optimization

Digital Ashique implemented several on-page SEO tactics to improve both search engine rankings and the user experience:

• Title Tags and Meta Descriptions: Each page on the Sanco website was optimized with unique, keyword-rich title tags and meta descriptions designed to improve search engine rankings and encourage higher click-through rates.
• Service Pages Optimization: Specific service pages, such as those for “grease trap cleaning Dubai” and “kitchen exhaust system cleaning,” were optimized to ensure they featured the most relevant keywords and detailed descriptions of the services.
• URL Structure: Clean, readable URLs were implemented for all pages, incorporating relevant keywords where appropriate.
• Internal Linking: The site’s internal linking structure was optimized to connect related services, ensuring visitors could easily navigate through the website and find the information they needed.

3. Local SEO Optimization

To ensure Sanco Services ranked for location-specific queries, Digital Ashique implemented a robust local SEO strategy:

• Google My Business Optimization: Digital Ashique optimized Sanco’s Google My Business profile, ensuring the company appeared in local search results and on Google Maps for relevant keywords like “grease trap cleaning Dubai” and “sewage tank cleaning UAE.”
• Local Citations: Sanco’s business information was updated across key local business directories, with consistent NAP (Name, Address, Phone number) details.
• Location-Based Content: Digital Ashique created localized content, including blog posts and landing pages, targeting specific cities and regions within the UAE to improve visibility for local searches.

4. Content Marketing and Blog Strategy

Digital Ashique developed a content marketing strategy to further enhance Sanco’s online presence. Regular blog posts were created around common customer queries and industry topics, such as:

• How to Maintain a Grease Trap
• The Importance of Regular Kitchen Exhaust Cleaning
• Why Sewage Tank Cleaning is Essential for Your Business
• Understanding Waste Stream Management in the UAE

These blog posts not only targeted valuable keywords but also educated potential customers, positioning Sanco as an expert in the cleaning and waste management industry.

5. Technical SEO Improvements

To address the technical SEO issues, Digital Ashique performed the following:

• Site Speed Optimization: The website was optimized for faster load times, ensuring better user experience and improved rankings.
• Mobile Optimization: The site was made fully responsive, ensuring it worked seamlessly on mobile devices, which is crucial given the high volume of mobile users in the UAE.
• Fixing Broken Links: Digital Ashique fixed all broken links and performed a thorough audit to ensure that the website was error-free.

6. Link Building and Outreach

A white-hat link-building strategy was employed to increase the website’s domain authority. Digital Ashique reached out to local business directories, industry-specific websites, and other authoritative platforms to acquire high-quality backlinks.

The Result

Significant Increase in Rankings, Traffic, and Lead Generation for Sanco Services

The implementation of Digital Ashique’s SEO strategy led to significant improvements in search engine rankings, organic traffic, and lead generation for Sanco Services. Here are the key results achieved:

Keyword Rankings

Sanco Services saw remarkable improvements in keyword rankings across critical search terms. Some of the top rankings include:

Sanco now ranks on the first page for several high-intent keywords, especially those related to grease trap and sewage tank cleaning services, ensuring that potential customers find their business at the top of search results.

Increased Organic Traffic

Sanco Services experienced a 55% increase in organic traffic over the course of the SEO campaign. The majority of this traffic came from local searches within the UAE, with substantial growth in searches related to grease trap services and wastewater management.

Improved Lead Generation

With higher rankings and increased organic traffic, Sanco’s lead generation saw a significant improvement. The company experienced a 40% increase in qualified leads, as more customers contacted them for services such as grease trap cleaning and sewage tank maintenance.

Brand Authority and Recognition

By consistently ranking for key industry terms and creating valuable, informative content, Sanco established itself as a trusted authority in the cleaning and waste management sector in the UAE. The company’s improved online presence also helped them build stronger relationships with local businesses in sectors like hospitality, retail, and food services.

Digital Ashique’s strategic SEO efforts helped Sanco Services overcome their initial challenges of low online visibility and low lead generation. Through comprehensive keyword optimization, localized SEO, technical improvements, and high-quality content creation, Sanco achieved top rankings for their target keywords, leading to a significant increase in organic traffic, qualified leads, and overall business growth.

This case study demonstrates the power of a well-executed SEO campaign in helping service-oriented businesses like Sanco Services stand out in a competitive market and achieve measurable results.

The result: A Seamless and Efficient Online Experience, Leading to Increased Conversions for Sanco Services 🙂