Pentium Builders SMM

The Challenge

Navigating a Competitive Market to Generate High-Value Leads for Pentium Eternia

‍Pentium Builders, a premium real estate company in Kerala, launched their flagship apartment project, Pentium Eternia. The challenge was to:

Build awareness for Pentium Eternia among potential homebuyers on Facebook and Instagram.

Generate quality leads for high-value apartments.

Maximize ROI on a limited social media ad budget.

Compete in a saturated market with several established real estate players.

The Solution

Strategic Social Media Campaigns to Drive Targeted Leads and Maximize ROI

Digital Ashique implemented a targeted social media marketing campaign on Facebook and Instagram, focusing on:

Ran retargeting ads to users who interacted with previous posts or visited the landing page but didn’t convert.

Audience Segmentation & Targeting:

Identified high-income individuals, NRIs, and professionals in Kerala and key Gulf countries with interest in real estate investments.

Ad Campaign Strategy:

Designed visually appealing ad creatives showcasing the luxury and features of Pentium Eternia.

Highlighted the apartment’s USPs: premium design, strategic location, and modern amenities.

Created engaging ad copies with strong CTAs (e.g., “Book Your Dream Apartment Today!”).

Budget Optimization:

Strategically utilized a budget of INR 50,000 over a 4-week campaign to maximize reach and engagement.

Split-tested multiple ad sets to identify high-performing content and audience segments.

Lead Funnel & Landing Page:

Directed interested users to a custom-built landing page for Pentium Eternia, optimized for lead conversions.

Retargeting Campaigns:

The Result

High-Impact Social Media Campaign Delivers 2 Qualified Leads and Substantial ROI

The campaign successfully delivered tangible results within the allocated budget:

• Total Ad Spend: INR 50,000
• Qualified Leads Generated: 2 leads successfully converted.
• Project Value: 1 CR 90 Lakhs (approx. USD 227,000).
• ROI: A massive return on investment considering the campaign spend-to-conversion ratio.

Key Achievements:

Positioned Pentium Builders as a leading player in Kerala’s competitive real estate market.

Increased brand visibility for Pentium Eternia among the target audience.

Proved that a strategically executed social media campaign can yield high-value real estate sales.

Through a highly focused and budget-optimized campaign, Digital Ashique demonstrated the power of social media marketing for real estate. The successful conversion of 2 leads into high-value sales (1 CR 90 Lakhs) validates the importance of strategic targeting, engaging creatives, and data-driven optimizations.

This case study underscores how even with a moderate budget, businesses can achieve substantial growth and measurable ROI through expert social media marketing.

The result: 2 Quality Leads, 1.9 Crore ROI 🙂