Case Study: Google Search Ads and Social Media Marketing for Meitra Hospital

Overview

Meitra Hospital, a leading healthcare provider, partnered with Digital Ashique, a Google Ads and Social Media Marketing expert, to enhance their online presence and attract more patients. The collaboration aimed to address challenges in visibility and engagement while driving measurable growth in patient inquiries and appointments.

The Challenge

Standing Out in a Crowded Healthcare Market

‍Meitra Hospital faced several key challenges in their digital marketing efforts:

Minimal Conversion Tracking: Existing campaigns lacked proper tracking mechanisms to measure effectiveness and ROI.

Limited Online Reach: Despite being a renowned hospital, Meitra’s online presence didn’t reflect its reputation, resulting in low patient inquiries.

High Competition: Competing against multiple hospitals in the region required a strategy to stand out and communicate their unique services effectively.

Low Engagement on Social Media: The hospital’s social media channels lacked engaging content and targeted campaigns, limiting audience interaction.

The Solution

Strategic Google Ads and Engaging Social Media Campaigns

Digital Ashique implemented a tailored approach using Google Search Ads and Social Media Marketing to address these challenges effectively.

1. Google Search Ads

  • Keyword Optimization: Identified high-value keywords such as “top hospitals near me,” “best cardiac care,” and “advanced robotic surgery.”
  • Localized Targeting: Focused on high-demand areas to attract nearby patients seeking specialized medical services.
  • Compelling Ad Copy: Created ads highlighting Meitra’s advanced treatments, world-class infrastructure, and patient success stories.
  • Conversion Tracking: Set up detailed tracking for appointment bookings, form submissions, and call inquiries.

2. Social Media Marketing

  • Content Strategy: Designed engaging posts, success stories, and educational content about health and wellness.
  • Video Campaigns: Highlighted the hospital’s state-of-the-art facilities and expert medical team through video content.
  • Targeted Advertising: Launched Facebook and Instagram ads focusing on specific services like cardiology, orthopedics, and robotic surgery.
  • Community Engagement: Organized live sessions with doctors and Q&A sessions on trending health topics to build trust and engagement.

3. Budget Optimization

Used A/B testing to refine campaigns and improve performance.

Ensured maximum ROI by continuously monitoring and optimizing ad spend.

The Result

Increased Visibility, Engagement, and Patient Bookings

Digital Ashique’s strategic campaigns delivered outstanding results for Meitra Hospital within 6 months:

Meitra Hospital established itself as a trusted name in advanced healthcare, with positive feedback from patients engaging through social media and online platforms.

Enhanced Online Visibility:

Website traffic increased by 180%, with 55% attributed to Google Ads.

Achieved top-ranking positions for targeted keywords.

Increased Patient Engagement:

Social media follower count grew by 140%, with a significant rise in post engagement and shares.

Educational content and video campaigns achieved an average engagement rate of 10%.

Higher Conversion Rates:

Online appointment bookings rose by 250%.

Google Ads campaigns recorded a conversion rate of 8.2%, outperforming industry benchmarks.

Stronger Brand Authority:

Meitra Hospital established itself as a trusted name in advanced healthcare, with positive feedback from patients engaging through social media and online platforms.

The collaboration with Digital Ashique empowered Meitra Hospital to overcome its challenges, attract more patients, and solidify its position as a leader in the healthcare industry. This case study demonstrates the power of well-executed digital marketing to drive growth and deliver tangible results.

The result: Thriving Online, Happy Patients, and Exceptional Growth 🙂