Indian Tour Makers

The Challenge

Struggling to Gain Visibility in a Highly Competitive Kerala Tourism Market

‍Despite having a wide range of unique and competitive travel packages, Ecommerce Indian Tour Makers was struggling to gain visibility in search engines and attract organic traffic. Their website was not ranking on the first pages for many of the key search terms related to Kerala tourism, which hindered their ability to reach potential customers.

Key challenges included:

Limited Online Reach: While the agency offered a diverse array of travel packages, it lacked the digital presence to effectively capture leads.

Low Visibility: The company struggled to rank for high-traffic keywords related to Kerala’s tourism offerings.

Competitive Market: Kerala tourism is a highly competitive industry with numerous players vying for attention.

The Solution

Implementing a Comprehensive SEO Strategy to Boost Rankings and Drive Traffic

Digital Ashique, an experienced SEO expert, was brought on board to develop and execute a comprehensive SEO strategy aimed at improving the online visibility and search engine rankings of Ecommerce Indian Tour Makers. The following approach was implemented:

Mobile Optimization: Ensuring the website was mobile-responsive was a key focus. Since most travelers search for tourism information on their mobile devices, optimizing for mobile-friendliness helped improve the user experience.

Comprehensive Keyword Research and Analysis: A thorough analysis of both short-tail and long-tail keywords relevant to Kerala tourism was conducted. By identifying low-competition but high-volume search terms, Digital Ashique ensured the agency could target a variety of travel-related search queries.

On-Page Optimization:

Meta Tags & Content Optimization: Optimizing title tags, meta descriptions, header tags, and body content on key landing pages to include the targeted keywords.

URL Structure Improvement: URLs were made more SEO-friendly by incorporating primary keywords and ensuring a logical hierarchy for the website.

Internal Linking: Strategically placed internal links within content to guide both users and search engines through important pages, enhancing overall site navigation.

Content Strategy and Blogging:

High-Quality Blog Posts: Regularly publishing informative, keyword-optimized blog posts about Kerala tourism, houseboat tours, honeymoon packages, and nature walks. This strategy aimed to drive traffic through long-tail keyword searches.

Case Studies and Testimonials: Creating content around customer experiences and real-life stories to improve trust and engagement with potential clients.

Local SEO Optimization: Given the geographic nature of the business, special attention was given to optimizing for local search results, including Google My Business listings and local citations.

Link Building:

High-Quality Backlinks: Engaging in a proactive link-building campaign by reaching out to travel and tourism blogs, local directories, and related websites to generate high-quality backlinks to the Ecommerce Indian Tour Makers website.

Guest Posts: Writing guest posts for reputed travel websites and blogs to further enhance online presence.

The Result

Achieving Top Search Rankings, Increased Traffic, and Higher Conversion Rates

After implementing the SEO strategy, Ecommerce Indian Tour Makers saw significant improvements in their website’s performance. Key results included:

• Keyword Rankings: The agency’s website began ranking on the first page of Google for several competitive keywords, including:
  • #1 Rank for “Kerala Houseboat Tour Package Kochi – Kumarakom – Alappuzha”
  • #1 Rank for “Athirappilly – Alappuzha – Kumarakom Honeymoon Tour Package”
  • #1 Rank for “Kerala Nature Walks Cycling and Wildlife Safaris”
  • #1 Rank for “Varkala – Kanyakumari – Kovalam Tour Package”
  • #1 Rank for “Kollam – Kovalam Honeymoon Tour Package”
  • #1 Rank for “Cherai – Marari – Varkala – Kovalam – Poovar Tour Package”
  • #3 Rank for “Vagamon – Kumarakom – Alappuzha Honeymoon Tour Package”
  • #4 Rank for “Guruvayur Kochi Munnar Alappuzha Pilgrimage Tour Package”
  • #6 Rank for “Kerala Karnataka and Goa Tour Package”
• Increased Organic Traffic: The website’s organic traffic saw a significant rise, with more potential customers landing on the site through targeted search queries.
• Improved Conversion Rates: As more qualified visitors arrived at the website, the number of inquiries and bookings for Kerala tour packages increased. The site’s improved rankings directly contributed to higher conversions.
• Stronger Brand Presence: Ecommerce Indian Tour Makers established itself as an authoritative player in the Kerala tourism industry. The SEO improvements not only helped with immediate bookings but also set the foundation for long-term brand visibility.

Keywords Ranking:

Through a carefully tailored SEO strategy, Digital Ashique successfully enhanced the online visibility of Ecommerce Indian Tour Makers, resulting in top-tier rankings for key keywords. This increased website traffic, boosted bookings, and solidified the agency’s position as a leading travel service provider in Kerala. By focusing on targeted SEO efforts, Digital Ashique helped Ecommerce Indian Tour Makers attract more organic traffic and ultimately increase their revenue and market share.

The result: An seamless and efficient transactional experience 🙂