Case Study: Dr. Sreevidya’s Journey with Digital Ashique on Instagram

Client Overview

Dr. Sreevidya, a Personal Mind Power Coach based in Dubai, is a thought leader in personal development and emotional well-being. With a mission to empower individuals to harness their mental potential, Dr. Sreevidya aimed to reach a wider audience through Instagram, enhancing awareness about her coaching programs and services.

The Challenge

Breaking Through the Noise: Overcoming Low Visibility and Engagement on Instagram

‍Low Social Media Presence:
Dr. Sreevidya’s Instagram profile had limited followers, reducing her ability to connect with potential clients.

Lack of Awareness:
Despite her expertise, her services were not widely recognized in the competitive personal coaching market in Dubai.

Engagement Deficit:
Existing posts did not attract meaningful interaction, failing to convert followers into leads.

Target Audience Alignment:
Difficulty in identifying and engaging with a niche audience genuinely interested in mind power coaching.

The Solution

A Tailored Instagram Strategy to Amplify Awareness and Drive Engagement

Digital Ashique, an experienced Instagram Marketing Consultant, crafted a customized strategy to address the challenges. Key initiatives included:

Monitored Instagram Insights to refine content performance and ad targeting for better reach and engagement.

Profile Optimization:

Revamped Dr. Sreevidya’s Instagram bio with clear, value-driven messaging and a call-to-action.

Enhanced the profile aesthetics with a consistent color palette and brand identity.

Content Strategy:

Developed a content calendar with engaging posts, including inspirational quotes, coaching tips, client testimonials, and behind-the-scenes content.

Introduced video content (Reels and Stories) to boost visibility and engagement.

Leveraged hashtags and geotags to target Dubai-based users interested in personal development.

Awareness Campaigns:

Ran Instagram awareness campaigns targeting individuals in Dubai aged 25-45, focusing on professionals and entrepreneurs.

Created ad creatives emphasizing transformation stories and the benefits of mind power coaching.

Community Engagement:

Actively engaged with followers through comments, DMs, and Q&A sessions on Stories.

Collaborated with micro-influencers in the personal development niche for cross-promotion.

Analytics-Driven Optimization:

The Result

From 1.5K to 12K+ Followers: A Transformational Instagram Success Story

Follower Growth:

  • Dr. Sreevidya’s Instagram following increased from 1,500 to 12,000+ followers within six months.

Enhanced Awareness:

  • The awareness campaigns achieved over 250,000 impressions and a 20% increase in profile visits.
  • Her brand became recognized among Dubai’s professional community as a go-to coach for personal growth.

Boosted Engagement:

  • Engagement rate improved by 40%, with consistent interactions on posts and Reels.
  • Over 500 DMs received monthly, leading to inquiries about her coaching programs.

Client Conversion:

The enhanced digital presence resulted in a 35% increase in coaching session bookings.

The result: 12K Followers and Growing: A Journey of Impact and Inspiration 🙂