Case Study: Google Search Ads and Social Media Marketing for Crescent Builders – Calicut’s Trusted Home Makers

Overview

Crescent Builders, a leading real estate developer in Calicut, has earned a reputation for delivering high-quality homes. To build on their legacy and expand their customer base, they partnered with Digital Ashique, a Google Ads and Social Media Marketing expert. The goal was to enhance online visibility, engage potential buyers, and solidify Crescent Builders as the most trusted home maker in Calicut.

The Challenge

Standing Out in a Competitive Real Estate Market

‍Crescent Builders faced several key challenges in their digital marketing journey:

Lack of Targeted Lead Generation: The existing campaigns were not effectively capturing high-intent leads interested in buying homes.

Limited Digital Reach: Despite their strong local reputation, Crescent Builders struggled to gain visibility online, limiting their reach to potential buyers outside their immediate network.

High Competition: The real estate market in Calicut is highly competitive, with numerous builders vying for the attention of home buyers.

Low Engagement on Social Media: Crescent Builders had an underutilized social media presence, with minimal interaction from followers and prospective clients.

The Solution

Targeted Digital Strategies with Google Ads and Social Media Marketing

Digital Ashique created a comprehensive digital marketing strategy combining Google Search Ads and Social Media Marketing to address these challenges:

1. Google Search Ads

  • Targeted Keyword Strategy: Focused on high-value, local keywords like “best home builders in Calicut,” “buy apartments in Calicut,” and “trusted builders in Calicut.”
  • Location-based Targeting: Ads were optimized to reach users actively searching for properties in and around Calicut, ensuring relevant leads.
  • Compelling Ad Copy: Developed ads emphasizing Crescent Builders’ reputation, high-quality projects, and commitment to customer satisfaction.
  • Lead Conversion Tracking: Set up precise tracking to measure user interactions, such as form submissions and calls, ensuring better lead management.

2. Social Media Marketing

  • Content Creation: Developed a consistent content strategy with posts featuring Crescent Builders’ latest projects, customer testimonials, behind-the-scenes insights, and educational posts about home buying.
  • Targeted Facebook and Instagram Ads: Ran ads targeting home buyers, showcasing available properties, special offers, and customer success stories.
  • Community Engagement: Regularly interacted with followers through live Q&A sessions, polls, and feedback to foster trust and credibility.
  • Video Marketing: Produced virtual tours of properties and video testimonials from happy clients to enhance engagement and build credibility.

3. Optimized Budget Management

Used A/B testing to identify the most effective ads and improve campaign performance over time.

Focused on efficient spending across campaigns, adjusting bids and targeting to maximize results while staying within budget.

The Result

Enhanced Visibility, Engaged Buyers, and Record-High Leads!

The collaboration with Digital Ashique yielded impressive results for Crescent Builders:

Crescent Builders reinforced its position as Calicut’s most trusted home maker, with positive online reviews and testimonials helping to build trust among prospective customers.

Increased Website Traffic:

Website traffic grew by 210%, with a significant portion of the traffic coming from Google Search Ads.

Users spent more time on the site, indicating strong interest in Crescent Builders’ offerings.

Higher Social Media Engagement:

Crescent Builders’ social media following increased by 160%, with a noticeable rise in engagement, including likes, shares, and comments.

Video content, particularly virtual property tours, achieved high engagement, increasing brand visibility.

Lead Generation Success:

Lead generation rates improved by 220%, with qualified inquiries from potential home buyers significantly increasing.

The conversion rate from Google Ads and social media ads saw a 7.5% increase, indicating more high-quality leads and prospects.

Strengthened Brand Reputation:

Crescent Builders reinforced its position as Calicut’s most trusted home maker, with positive online reviews and testimonials helping to build trust among prospective customers.

By leveraging the power of Google Search Ads and Social Media Marketing, Digital Ashique helped Crescent Builders expand their reach, engage with potential home buyers, and ultimately increase leads and sales. This case study highlights how a targeted, strategic digital marketing approach can elevate a brand’s presence and deliver tangible business results.

The result: Happy Buyers, Trusted Brand, and Exceptional Growth 🙂