Amrithakripa Ayurveda Hospital

The Challenge

Building Visibility in a Niche Healthcare Market

Amrithakripa Ayurveda Hospital, a trusted name in holistic healing, faced challenges in establishing a strong online presence. With increased competition in the healthcare sector, the hospital struggled to:

• Attract potential patients seeking authentic Ayurvedic treatments.
• Rank higher in Google search results for targeted keywords.
• Drive engagement on social media platforms.

The hospital needed a digital marketing strategy that would enhance its visibility and generate quality leads..

The Solution

A Multi-Channel Marketing Strategy

Digital Ashique, an expert in Google Ads and Social Media Marketing, developed a tailored strategy for Amrithakripa Ayurveda Hospital:

Utilized Google Analytics and social media insights to monitor campaign performance and optimize for better results.

Google Search Ads:

Conducted in-depth keyword research focusing on high-intent search terms such as “Ayurvedic treatment for back pain” and “Kerala Ayurveda hospital.”

Created geo-targeted ad campaigns to attract patients in the region and nearby cities.

Optimized ad copy for relevance, emphasizing the hospital’s authenticity, expertise, and patient success stories.

Social Media Marketing:

Designed engaging posts highlighting the hospital’s key treatments, patient testimonials, and Ayurvedic wellness tips.

Launched Facebook and Instagram ad campaigns to boost awareness and connect with a broader audience.

Ran video campaigns featuring the hospital’s facilities and expert practitioners to build trust and credibility.

Landing Page Optimization:

Developed dedicated landing pages for specific campaigns, ensuring a seamless user experience.

Added compelling CTAs to encourage consultation bookings.

Performance Tracking:

Utilized Google Analytics and social media insights to monitor campaign performance and optimize for better results.

The Result

Increased Reach, Engagement, and Patient Bookings

Enhanced Online Visibility:

Google Ads campaigns led to a 70% increase in search visibility, with a consistent top ranking for target keywords.

Social Media Growth:

Achieved a 200% increase in social media engagement, with posts and ads reaching over 50,000 users monthly.

Lead Generation and Conversions:

Boosted website traffic by 60%, with a significant rise in inquiries and consultation bookings.

Achieved an ROI of 4x, proving the effectiveness of the campaigns in driving patient conversions.

By partnering with Digital Ashique, Amrithakripa Ayurveda Hospital transformed its online presence, reaching more patients and strengthening its reputation as a leader in authentic Ayurvedic care. This case study showcases the power of a well-executed Google Ads and Social Media strategy in achieving healthcare marketing success.

The result: An effortless transactional experience