Ajanta

The Challenge

Overcoming Limited Online Visibility in a Competitive Label Printing Market

‍Ajanta Packaging, a leading Pressure Sensitive Label Printer with operations in Sharjah, UAE, and Thailand, faced a competitive challenge in the crowded label printing industry. Despite introducing cutting-edge technology, such as waterless offset printing for sharper, clearer labels, their online visibility was limited. They struggled to rank high for industry-specific keywords, which made it difficult for potential clients in the UAE and the global market to discover their services. The challenge was to increase their search engine rankings, drive targeted traffic, and generate leads for their innovative printing solutions.

The Solution

Implementing a Targeted SEO Strategy to Boost Rankings and Drive Traffic

Ajanta Packaging partnered with Digital Ashique, an SEO expert, to devise and implement a comprehensive SEO strategy tailored to their unique offerings. The strategy included the following key components:

Link Building & Outreach: Digital Ashique focused on building high-quality backlinks through partnerships, industry directories, and guest posting. This helped build the site’s domain authority, driving more organic traffic and improving overall rankings.

Keyword Research & Optimization: Digital Ashique identified the most relevant and high-converting keywords for Ajanta Packaging’s business. These included terms such as “Promo Labels,” “Pop Up Labels,” and “Offset labels in Dubai,” which aligned with Ajanta’s core services. A detailed keyword list was created to target both local and international audiences looking for quality label printing services.

On-Page SEO: Ajique optimized the website by integrating targeted keywords into high-impact areas such as meta descriptions, title tags, headers, and image alt text. Content was tailored to reflect the unique selling points of Ajanta Packaging’s waterless offset printing technology, emphasizing the superior print quality and innovative approach to labels.

Content Creation & Blog Strategy: A content marketing strategy was launched to regularly post blogs and case studies showcasing the benefits of waterless offset printing, the company’s diverse product range, and their commitment to sustainability. These blogs targeted long-tail keywords, educating potential customers about the technology and building Ajanta’s authority in the label printing industry.

Technical SEO: Site speed, mobile responsiveness, and proper URL structuring were optimized to enhance user experience and meet Google’s SEO standards. Digital Ashique ensured the website was easily crawlable by search engines, further improving its chances of ranking higher.

Local SEO & Google My Business: As a UAE-based company, Ajanta Packaging needed to ensure strong local SEO rankings. Digital Ashique optimized the Google My Business profile, added local citations, and encouraged customer reviews, which led to increased visibility in local search results, especially for keywords like “Offset labels in Dubai” and “Digital printed labels in Dubai.”

The Result

Achieving Top Rankings and Tripling Organic Traffic, Driving Significant Lead Growth

The implementation of a robust SEO strategy led to remarkable improvements in Ajanta Packaging’s online presence:

• Keyword Rankings: Ajanta Packaging achieved top rankings for highly competitive keywords:
  • Promo Labels: Rank 1
  • Pop Up Labels: Rank 1
  • Promotional Labels: Rank 1
  • Offset labels in Dubai: Rank 1
  • Digital printed labels in Dubai: Rank 2
  • Pressure Sensitive Labels: Rank 4
  • Flexo printing in Dubai: Rank 5
  • Self Adhesive Labels: Rank 6
  • Self Adhesive Stickers: Rank 7
  • Adhesive Labels: Rank 7
  • In Mould Labels: Rank 8
• Website Traffic: Organic traffic to the website increased by over 200%, with more visitors discovering Ajanta’s services through top-ranking keywords and local search results.
• Lead Generation: There was a significant increase in inquiries and leads for both local and international markets, particularly from companies looking for high-quality labels and advanced printing solutions.
• Brand Authority: Ajanta Packaging established itself as a thought leader in the UAE label printing industry, frequently appearing in search results for highly relevant keywords. The SEO strategy also helped differentiate Ajanta’s brand, especially for their unique waterless offset printing technology.

Through the expert SEO strategy provided by Digital Ashique, Ajanta Packaging successfully enhanced its visibility in search engines, resulting in higher rankings, increased website traffic, and a stronger online presence that generated valuable leads and business growth.

The result: A streamlined and effective SEO strategy that enhances visibility, drives engagement, and generates valuable leads for Ajanta 🙂