Suvaidya Ayurveda Hospital

The Challenge

Scaling Online Visibility and Patient Engagement in a Competitive Market

‍Suvaidya Ayurveda Hospital faced several challenges in scaling its digital marketing efforts:

Budget Constraints: The hospital sought cost-effective marketing strategies to achieve measurable results.

Limited Online Visibility: Despite offering unique Ayurvedic treatments, the hospital struggled to rank high on Google search results and lacked an engaging social media presence.

Low Patient Engagement: Online inquiries and appointment bookings were minimal, leaving significant room for improvement.

Competitive Market: Competing with both modern medicine and other Ayurvedic centers, Suvaidya needed a strategy to stand out.

The Solution

Leveraging Google Search Ads and Social Media Marketing for Maximum Impact

Digital Ashique implemented a comprehensive Google Ads and Social Media Marketing strategy tailored to Suvaidya’s goals.

Focused on cost-per-click (CPC) efficiency and reduced ad spend wastage.

Google Search Ads:

Keyword Research: Identified high-intent keywords like “Ayurvedic treatment for arthritis,” “best Ayurveda hospital,” and “Ayurvedic detox therapy.”

Ad Campaigns: Designed engaging, conversion-focused ads highlighting Suvaidya’s expertise, affordable packages, and patient success stories.

Location Targeting: Focused on areas with high demand for Ayurveda, ensuring ads reached the right audience.

Conversion Tracking: Implemented tracking to measure form submissions, call inquiries, and appointment bookings.

Social Media Marketing:

Content Creation: Developed engaging posts, patient testimonials, and educational content about Ayurvedic practices.

Video Campaigns: Shared video demonstrations of therapies and doctor consultations, driving higher engagement.

Targeted Ads: Ran Facebook and Instagram ads focusing on seasonal treatments, like immunity-boosting therapies during monsoon.

Community Building: Created a community of Ayurveda enthusiasts through regular live Q&A sessions with doctors and wellness tips.

Budget Optimization:

Ensured the campaigns delivered maximum ROI by closely monitoring and adjusting ad performance.

The Result

Significant Growth in Traffic, Engagement, and Appointment Bookings

The partnership delivered remarkable results within 6 months of the campaign launch:

Suvaidya emerged as a trusted name in Ayurveda, with its informative social media content gaining recognition among health enthusiasts.

Increased Website Traffic:

Website visits grew by 200%, with 60% attributed to Google Search Ads.

45% of the traffic came from mobile users, highlighting optimized mobile ad strategies.

Higher Engagement on Social Media:

Suvaidya’s Instagram followers increased by 150%, and Facebook page likes grew by 125%.

Posts and videos achieved an average engagement rate of 8%, surpassing the industry benchmark.

Boost in Patient Appointments:

Online appointment bookings rose by 300%, with a significant increase in patients opting for premium Ayurvedic therapies.

Conversion rates from Google Ads stood at 8.5%, significantly higher than the healthcare industry average.

Strengthened Brand Authority:

Suvaidya emerged as a trusted name in Ayurveda, with its informative social media content gaining recognition among health enthusiasts.

With the expertise of Digital Ashique in Google Ads and Social Media Marketing, Suvaidya Ayurveda Hospital successfully overcame its challenges and witnessed significant growth in online visibility, patient engagement, and revenue. This case study underscores the transformative power of a well-executed digital marketing strategy tailored to the healthcare industry.

The result: A Thriving Online Presence and Happy, Healthier Patients 🙂