The Challenge

Overcoming Limited Online Visibility and Intense Local Competition in Sharjah

‍FunBox is an innovative indoor playground designed to provide children with an exciting and interactive experience through digital games, physical activities, and creative arts. The center also offers various services such as party halls, educational workshops, and birthday party packages, making it a unique destination for families in Sharjah. However, despite offering top-notch services, FunBox faced several challenges with their online presence:

  1. Limited Online Visibility: FunBox had minimal visibility in local search results, particularly for highly competitive keywords related to children’s birthday parties and family entertainment in Sharjah.
  2. Competition: There were numerous other entertainment centers and venues in Sharjah offering similar services, and FunBox struggled to differentiate itself in the crowded market.
  3. Keyword Targeting: FunBox needed to rank for a variety of localized keywords in both English and Arabic to attract their target audience of families and parents.
  4. Optimizing for a Diverse Audience: Given the bilingual nature of the region, it was crucial to optimize the website for both English-speaking and Arabic-speaking users. The website’s content and SEO strategy had to cater to both groups without diluting the message.

Objectives:

Increase website traffic and bookings for birthday party packages, educational workshops, and other services offered by FunBox.

Improve local SEO visibility in Sharjah for keywords related to kids’ birthday parties, birthday halls, and family entertainment.

Rank high on Google’s first page for both English and Arabic keywords.

The Solution

Implementing a Comprehensive SEO Strategy for Local Dominance in Sharjah

To address these challenges, we at Digital Ashique devised a comprehensive SEO strategy tailored to the needs of FunBox. The solution involved several key tactics:

1. Keyword Research & Optimization

A thorough keyword research process was conducted to identify high-volume, low-competition keywords related to birthday parties, children’s activities, and family entertainment in Sharjah. We focused on both English and Arabic keywords, ensuring that FunBox’s SEO campaign catered to both linguistic groups.

English Keywords:

  • Kids birthday in Sharjah
  • Kids birthday party Sharjah
  • Birthday party hall in Sharjah
  • Birthday party packages in Sharjah
  • Children’s birthday party in Sharjah
  • Birthday celebration in Sharjah

Arabic Keywords:

  • عيد ميلاد الاطفال في الشارقة (Kids’ birthday in Sharjah)
  • حفلة عيد ميلاد الاطفال الشارقة (Kids’ birthday party Sharjah)
  • قاعة حفلات أعياد الميلاد في الشارقة (Birthday party hall in Sharjah)
  • باقات حفلات أعياد الميلاد في الشارقة (Birthday party packages in Sharjah)
  • حفلة عيد ميلاد الاطفال في الشارقة (Children’s birthday party in Sharjah)

Once we identified the most relevant keywords, we integrated them into on-page SEO elements such as page titles, headers, meta descriptions, image alt texts, and throughout the content on FunBox’s website.

2. On-Page SEO Optimization

We optimized the website structure to improve both user experience and search engine rankings. This included:

  • Mobile Optimization: Given that many users in Sharjah browse on mobile devices, we ensured that the website was fully responsive, loading quickly and displaying well on smartphones and tablets.
  • Localized Content: We created localized content that resonated with the audience in Sharjah. This included highlighting local events, promotions, and services tailored to the region.
  • Multilingual Content: We optimized the website’s pages for both English and Arabic speakers, using proper hreflang tags to ensure the right version of the page appeared in search results based on the user’s language preference.

3. Content Marketing & Blog Strategy

To support the SEO campaign, we developed a content marketing strategy that included blog posts related to:

  • Creative ideas for children’s birthday parties.
  • The benefits of educational workshops for kids.
  • How FunBox’s party packages can create a memorable birthday experience.

This not only helped with ranking for additional long-tail keywords but also established FunBox as an authority in children’s entertainment in Sharjah.

4. Link Building & Local Citations

We executed a targeted link-building strategy to build FunBox’s domain authority. This involved:

  • Reaching out to local directories, event listings, and blogs to get FunBox featured.
  • Building backlinks from reputable local sources and partner websites.
  • Ensuring FunBox’s business was listed across various local citation websites with consistent NAP (Name, Address, Phone) details.

5. Google My Business (GMB) Optimization

We optimized FunBox’s Google My Business profile to increase its visibility in local search results. This included:

  • Adding high-quality photos of the playground, party halls, and events.
  • Updating the business hours and offering clear information on services.
  • Encouraging customer reviews to enhance the brand’s credibility.

6. Performance Tracking & Ongoing Adjustments

After implementing these strategies, we tracked key performance indicators (KPIs) like organic traffic, keyword rankings, bounce rate, and conversions. We continued to make adjustments based on these metrics to refine the SEO strategy and ensure the best possible results.

The Result

Achieving First-Page Rankings and Boosting Organic Traffic for FunBox in Sharjah

After six months of consistent SEO efforts, the results were remarkable. FunBox experienced a significant improvement in both organic traffic and keyword rankings for their targeted keywords.

Keyword Rankings (English):

  • Kids birthday in Sharjah: Ranked 3rd
  • Kids birthday party Sharjah: Ranked 1st
  • Birthday party hall in Sharjah: Ranked 3rd
  • Birthday party packages in Sharjah: Ranked 3rd
  • Children’s birthday party in Sharjah: Ranked 3rd
  • Birthday celebration in Sharjah: Ranked 5th
  • Birthday celebration places in Sharjah: Ranked 5th
  • Birthday parties in Sharjah: Ranked 3rd
  • Birthday package in Sharjah: Ranked 3rd

Keyword Rankings (Arabic):

  • عيد ميلاد الاطفال في الشارقة (Kids’ birthday in Sharjah): Ranked 3rd
  • حفلة عيد ميلاد الاطفال الشارقة (Kids’ birthday party Sharjah): Ranked 2nd
  • قاعة حفلات أعياد الميلاد في الشارقة (Birthday party hall in Sharjah): Ranked 3rd
  • باقات حفلات أعياد الميلاد في الشارقة (Birthday party packages in Sharjah): Ranked 4th
  • حفلة عيد ميلاد الاطفال في الشارقة (Children’s birthday party in Sharjah): Ranked 2nd
  • عيد ميلاد الاطفال في الشارقة (Children’s birthday in Sharjah): Ranked 3rd
  • احتفال عيد ميلاد في الشارقة (Birthday celebration in Sharjah): Ranked 2nd
  • أماكن الاحتفال بأعياد الميلاد في الشارقة (Birthday celebration places in Sharjah): Ranked 8th
  • حفلات أعياد الميلاد في الشارقة (Birthday parties in Sharjah): Ranked 2nd
  • باقة عيد الميلاد في الشارقة (Birthday package in Sharjah): Ranked 2nd

Key Results:

Local Authority: FunBox became a recognized and trusted name in Sharjah for kids’ birthday parties and family entertainment, appearing at the top of search results in both English and Arabic.

Increased Organic Traffic: FunBox saw a 45% increase in organic traffic within the first six months of the campaign.

Higher Conversion Rates: More website visitors converted into bookings for birthday parties, educational workshops, and other services.

Through a strategic, comprehensive SEO campaign focused on localized keyword optimization, content marketing, and technical SEO, Digital Ashique successfully helped FunBox achieve a dominant online presence in Sharjah. FunBox now enjoys first-page rankings for both English and Arabic keywords, leading to increased visibility, website traffic, and ultimately, more bookings and customers.

The result: An Effortless Transactional Experience – A Success Story from FunBox’s SEO Project 🙂