The Challenge

Gaining Visibility in a Competitive Market and Overcoming SEO Obstacles for Arabi Emirates

‍Arabi Emirates faced several significant challenges that hindered its ability to gain maximum visibility in a competitive and specialized market:

Content and Technical SEO Gaps: Many of the product pages were under-optimized for search engines. The website had a significant number of pages without optimized meta titles, meta descriptions, or relevant keywords. Technical SEO issues such as missing alt texts for images, broken links, and slow page load speeds further impacted rankings and user experience.

High Competition in the UAE Market: The industrial safety equipment sector in Dubai and the UAE is saturated with numerous local and international suppliers. This made it challenging for Arabi Emirates to stand out in search engine results pages (SERPs) for highly competitive keywords.

Low Organic Search Visibility: Despite being a well-established business in the industry, Arabi Emirates’ website was not ranking on the first page for its target keywords, especially for high-converting product searches. This lack of visibility meant that many potential customers could not find their website.

E-Commerce Platform Optimization Issues: The website’s e-commerce platform had several optimization issues, including slow page load times, poor mobile responsiveness, and a lack of effective product descriptions that matched user search intent.

Ineffective Local SEO Strategy: While the company was targeting a local market, its website lacked sufficient local SEO optimization. The absence of localized content and keyword targeting for Dubai and UAE-specific searches made it harder to compete with local businesses ranking higher.

The Solution

A Tailored SEO Strategy to Boost Visibility, Enhance User Experience, and Drive Conversions

To address these challenges, Digital Ashique implemented a comprehensive SEO strategy tailored specifically to improve Arabi Emirates’ e-commerce website performance and visibility in search engines.

1. Comprehensive Keyword Research: The first step in the SEO process was to conduct detailed keyword research to identify high-value keywords that potential customers were searching for. By focusing on both short-tail and long-tail keywords, we targeted both broad industry terms and niche-specific product searches. Key keywords included:

  • Delta Plus Safety Equipment Distributor Dubai
  • Norton Steel Abrasive Tools Supplier In UAE
  • Tyrolit Grinding Tools Distributor Dubai
  • Grinding Tool Supplier Dubai
  • Werner Ladders Distributor Dubai
  • Totem Cutting Tool Dealers
  • Buntaro Pumps Suppliers In UAE
  • Norton Jumbo 900
  • Metabo Spare Parts in Dubai
  • Ladders in Dubai

2. On-Page SEO Optimization: We optimized Arabi Emirates’ product and category pages to better align with the target keywords. This included:

  • Meta Titles and Descriptions: Rewriting and optimizing meta titles and descriptions to include target keywords while maintaining a compelling call to action.
  • Product Descriptions: Enhanced product descriptions with keyword-rich content that not only described the products but also addressed customer pain points, benefits, and use cases.
  • Internal Linking Strategy: Building an internal linking structure that connected related products and services, boosting link equity and helping users navigate the site better.
  • Improved URL Structure: Streamlining the URL structure to make it more descriptive and search-friendly.

3. Local SEO for UAE and Dubai: Given that Arabi Emirates was focused on the UAE market, local SEO was a key element of the strategy:

  • Google My Business Optimization: We optimized Arabi Emirates’ Google My Business profile with accurate contact details, business hours, and a complete list of services.
  • Local Citations and NAP Consistency: Ensuring that Arabi Emirates’ Name, Address, and Phone Number (NAP) were consistent across all online listings, local directories, and review platforms.
  • Geo-Targeted Landing Pages: We created geo-targeted pages optimized for Dubai and UAE-specific queries such as “Safety Equipment in Dubai” and “Power Tools Supplier UAE,” improving local relevance.

4. Mobile Optimization and Site Speed Enhancements: Considering the high mobile usage in the UAE, we focused on ensuring the website was fully mobile-optimized. The mobile-first approach involved:

  • Responsive Design: Ensuring that all pages and product listings were optimized for mobile devices, offering a smooth and intuitive user experience.
  • Page Speed Optimization: Compressing images, enabling browser caching, and minifying JavaScript to reduce page load times. This significantly improved the user experience and helped boost rankings.

5. Technical SEO Improvements: Several technical SEO issues were identified and rectified, including:

  • Fixing Broken Links: We conducted a thorough audit to identify and resolve any broken links, ensuring that users could access all pages without frustration.
  • Alt Text for Images: All images were optimized with appropriate alt text, making the website more accessible to search engines and improving image search rankings.
  • Schema Markup: Implementing structured data on key pages (such as product listings) to provide search engines with additional information, which helped improve visibility in rich snippets.

6. Content Marketing and Blog Strategy: To further enhance content relevance and keyword coverage, Digital Ashique developed a content marketing strategy that included:

  • Industry-Specific Blog Posts: Creating blog articles targeting specific issues and interests of the target audience, such as “Choosing the Best Abrasive Tools for Your Business” and “Top Safety Equipment for Industrial Worksites.”
  • Product Guides and Tutorials: Developing in-depth product guides and instructional content to help potential customers understand how to use Arabi Emirates’ products effectively.

7. Link Building Campaign: A strategic link-building campaign was executed to improve domain authority. We focused on acquiring high-quality backlinks from industry-related websites, blogs, and local business directories.

The Result

Achieving First-Page Rankings, Increased Traffic, and Higher Conversions for Arabi Emirates

After six months of executing this comprehensive SEO strategy, Arabi Emirates saw impressive improvements in its online visibility, traffic, and conversion rates.

Key Results:

Increased Brand Authority: The acquisition of high-quality backlinks and content strategy helped boost Arabi Emirates’ authority in the eyes of both users and search engines, positioning it as a trusted industry leader in the UAE.

First-Page Rankings: Arabi Emirates successfully ranked on the first page for several key target keywords:

Delta Plus Safety Equipment Distributor Dubai (Rank 1)

Norton Steel Abrasive Tools Supplier In UAE (Rank 1)

Tyrolit Grinding Tools Distributor Dubai (Rank 1)

Grinding Tool Supplier Dubai (Rank 1)

Werner Ladders Distributor Dubai (Rank 1)

Totem Cutting Tool Dealers (Rank 1)

Buntaro Pumps Suppliers In UAE (Rank 1)

Improved Rankings for High-Value Keywords:

Norton Jumbo 900: Rank 3

Metabo Spare Parts in Dubai: Rank 5

Ladders in Dubai: Rank 5

Organic Traffic Increase: Organic traffic to the website increased by 140%, with a substantial rise in visitors from local searches within the UAE.

Higher Conversion Rates: With better-targeted traffic, the website saw a 25% increase in conversions, including inquiries, purchases, and product-related interactions.

Better User Engagement: The site’s improved speed, mobile optimization, and relevant content led to lower bounce rates and more time spent on the site by visitors.

The result: A Smooth and Effortless Transaction Experience with Arabi Emirates 🙂